Sloth Rousing is a new fashion brand showing its first collection during Copenhagen Fashion Week August 2021. The brand is focusing on creating a story around every collection, which will be shown through fashion films, installation pieces and directly in the collections.

Behind the brand is the danish fashion designer Marie Sloth Rousing. She graduated from The Royal Danish Academy 2018. With her graduation project Transformable Wardrobe, she won Designers Nest and several other prices. Since her graduation, Marie has been developing her own works and has been working for designer Henrik Vibskov, creating the woman collection AW20 and SS21, and for the artist Bart Hess.

With the experience and recognition described above Marie Sloth Rousing has now created her own brand. It will focus on creating timeless styles, developed and produced in Denmark. Sloth Rousing will show a unique and conceptual collection, where installation and clothings are developed side by side and being strongly conveyed through fashion film and performance shows. The vision of Sloth Rousing is to create concepts that examine the limits of our understanding of clothing.